Alison Achieves Google Analytics Certification

Last week, Alison Moffatt, our Digital Marketing Co-ordinator passed her Google Analytics exam meaning that she now has a Google Analytics Certification.

This is a result of a long term training plan which we have been supporting Alison through since September 2013 and is still ongoing.

As you can see from some of our previous blogs, we have found that offering employees a chance to study or attend training courses that relate to their job has been very successful.

What Support and Training has Alison Received?

Over the past 18 months, we have been supporting Alison as she attends regular training sessions at Hallam Internet, a digital marketing agency specialising in helping businesses be more successful on the internet.

This training is designed to teach Alison how to communicate with our customers, suppliers and members of staff in a relevant and modern way using social media.

During these sessions Alison has learnt how to use social media for business including use of Twitter, Facebook, LinkedIn and Google+ and also how to measure the success of the social media activity through Google Analytics. The sessions also covered using Google AdWords which is a form of online advertising through Google as well as Search Engine Optimisation, which is a term used to describe the activities undertaken to try and ensure that Google ranks a website high on the list in search results.

Alison passed her Google Analytics exam whilst at the Hallam Internet Offices last week; the photo shows Alison with Susan Hallam, Managing Director of Hallam Internet.

We are also offering support for Alison as she is undertaking her CIM (Chartered Institute of Marketing) qualification; she passed her Certificate in Marketing last year and is currently studying towards her Diploma in Marketing.  

How Variohm has Impacted Alison’s Career

Alison starting working here in 2010, part time in the stores department she moved to the admin department in 2012 and we offered her the chance to move into Marketing in the summer of 2013. Alison now manages all social media channels for Variohm, along with some of the companies in the Variohm Holdings Group. She is making alterations to three of the holdings group websites, working on the Search Engine Optimisation on the sites as well as producing and posting blogs regularly.

Alison says “I’m really enjoying the digital marketing training I am receiving from Hallam Internet; I think it goes hand-in-hand with my CIM qualifications and I’m very grateful to Variohm for offering me this opportunity to train and study through my career. I love the fact I now have a Google certification and I’m looking forward to learning more!”

Here at Variohm we have found studying and training while working to be very successful. We often offer our employees an opportunity to achieve relevant qualifications. We have a number of employees currently studying a range of qualifications including; apprenticeships, NVQs and day courses. We have found that studying and training allows our employees to excel in their job role and have a deeper understanding of business processes whilst giving them a sense of achievement.